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请阅读Passage l。完成小题。

Passage 1

There will eventually come a day when The New York Times ceases to publish stories on?newsprint.Exactly when that day will be is a matter of debate."Sometime in the future,"the paper′s?publisher said back in 2010.

Nostalgia for ink on paper and the rustle of pages aside,there′s plenty of incentive to ditch?print.The infrastructure required to make a physical newspaper--printing presses,delivery trucks--isn′t just expensive;it′s excessive at a time when online-only competitors don′t have the same set?of financial constraints.Readers are migrating away from print anyway.And though print and sales?still dwarf their online and mobile counterparts,revenue from print is still declining.

Overhead may be high and circulation lower,but rushing to eliminate its print edition would be?a mistake,says BuzzFeed CEO Jonah Peretti.

Peretti says the Times shouldn′t waste time getting out of the print business,but only if they go?about doing it the right way."Figuring out a way to accelerate that transition would make sense for?them,"he said,"but if you discontinue it,you′re going to have your most loyal customers really?upset with you."

Sometimes that′s worth making a change anyway.Peretti gives the example of Netflix?discontinuing its DVD-mailing service to focus on streaming."It was seen as a blunder,"he said.The more turned out to be foresighted.And ifPeretti were in change at the Times?"I wouldn′t pick?a year to end print,"he said."I would raise prices and make it into more of a legacy product."

The most loyal customers would still get the product they favor,the idea goes,and they′d feel?like they were helping sustain the quality of something they believe in."So if you′re overpaying for?print,you could feel like you were helping,"Peretti said."Then increase it at a higher rate each year?and essentially try to generate additional revenue."In other words,if you′re going to make a print?product,make it for th

  • A.the high cost of operation
  • B.the pressure from its investors
  • C.the complaints from its readers
  • D.the increasing online ad sales
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答案: A
本题解析:

细节题。根据第二段“Nostalgia for ink on paper and the rustle of pages aside,there’s plenty?of incentive to ditch print.The infrastructure required to make a physical newspaper--printing presses,delivery?tmcks--isn’t just expensive;it’s excessive at a time when online-only competitors don’t have the salrle set of,financial constraints…”可知,相比线上操作,印刷报纸的运作成本的压力更大。故选A。

更新时间:2021-09-07 12:24

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