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It would be all too easy to say that Facebook’s market meltdown is coming to an end.After all,Mark Zuckerberg’s social
network burned as much as$50 billion of shareholders’wealth in just a couple months.To put that in context,since its debut(初次登台)on NASDAQ in May,Facebook has lost value nearly equal to Yahoo,AOL,Zynga,Yelp,Pandora,Open Table,
Group on,LinkedIn,and Angie's List combined,plus that of the bulk of the publicly traded newspaper industry:
As shocking as this utter failure may be to the nearly 1 billion faithful Facebook users around the world,it’s no surprise to
anyone who read the initial public offering(IPO)prospectus(首次公开募股说明书).Worse still,all the crises that emerged
when the company debuted-overpriced shares,poor corporate governance,huge challenges to the core business,and a
damaged brand-remain today.Facebook looks like a prime example of what Wall Street calls a falling knife-that is,one that
can cost investors their fingers if they try to catch it.
Start with the valuation.To justify a stock price close to the lower end of the projected range in the IPO,say$28 a share,Facebook’s future growth would have needed to match that of Google seven years earlier.That would have required
increasing revenue by some 80 percent annually and maintaining high profit margins all the while.
That’s not happening.In the first half of 2012,Facebook reported revenue of$2.24 billion,up 38 percent from the same
period in 2011.At the same time,the company’s costs surged to$2.6 billion in the six-month period.
This so-so performance reflects the Achilles’heel of Facebook’s business model,which the company clearly stated in a
list of risk factors associated with its IPO:it hasn’t yet figured out how to advertise effectively on mobile devices,The number
of Facebook users accessing the site on their phones surged by 67 percent to 543 million in the last quarter,or more than
half its
本题考查细节。
由题干中的stock price和Facebook定位到原文第三段第二、三句。题目考查脸谱网如何才能使其制定的股价合理，题干中的
reasonable对应原文中的justify。定位句提到，要实现接近其公开募股说明书上的较低股价，比如每股28美元，这就要求脸谱网年收益增长要高达80％，并始终保持高利润率，综上，C选项正确。
A选项，“缩小公开募股中的价格范围，原文未提及，故排除。
B选项，“和谷歌进行合作”，原文只是提到要实现接近其公开募股说明书上的较低股价，脸谱网未来的发展将必须达到7年前谷歌那样的增长规模，故排除。
D选项，“再投资26亿美元”，文中26亿美元是脸谱网上半年的运营成本而不是投资，故排除。
故正确选项为C。
教师职业道德区别于其他职业道德的显著标志就是（ ）。
教师在直观教学时，应用“变式”方法的目的在于（ ）。
《普通高中数学课程标准(实验)》提出五种基本能力，没有包含在其中的是
在教学过程中，教师指导学生体验客观事物的真善美的方法是（ ）。
在学校教育依照特定教学目标组织教学的过程中，起关键作用的是( )。
被毛泽东主席誉为“一代天骄”的成吉思汗（ ）
"三五步行遍天下，六七人百万雄兵”描写的是( )。
简述学习动机的分类。
简述学生心理发展的基本特征。
在教育史上主张“不愤不启，不悱不发”的教育家是（）。
