资料：EarlyExperiencesIfyou'vecom-名校题库网

资料：Early Experiences

If you've communicated a positive initial impression and customers decide to explore your product, can they discover the features and functions that help get them up to speed? Does your interface provide clear, streamlined paths free of unnecessary instructions, distracting visual elements, or unneeded features or functionality? Finally, how well does your product help customers get the benefits they want, or even lead them to benefits they were unaware of?

Testing helps determine if customers find the terminology clear and jargon-free; whether the page and content is organized logically from their perspective; if processes-such as registration, checkout or upgrading-are efficient and easy to use; and if it's clear how to cancel a process or navigate to a specific function or location.

Maturity

Over time, discovering shortcuts and advanced functionality will help mature customers do their jobs more quickly. You'll want to test how these options are communicated and ensure that they address the needs of these customers without impacting the experience of other customers.

Unless you test with actual users, your product team won't get a true perspective about what your product is like to use by the people who matter most the users themselves. This may seem obvious, but in many organizations, approximate customers-such as salespeople-are sometimes used to review products. After all, they have a lot of customer contact. But salespeople don't have the same motivations or context as customers. At best, this approach is risky. When you test with real users, usability tests ensure that all product stakeholders get a realistic, honest view of your product's effectiveness.

If you have never watched a customer use your product, you might be in for a surprise. "Obvious" product assumptions may be challenged, or you might find that customers think differently about what value means to them. Whatever you discover, you'll unearth information to develop products that are more likely to be ones that your customers value.

Which of the following is true?

A.You should separate new and mature customers in testing your products
B.Approximate customers are equally valuable as real users
C.Salespeople have a lot of customer contact, so they have the same motivations as customers
D.Usability test aims to please the customers

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答案： D

本题解析：

本题的问题是“以下哪一项是正确？” A选项“在测试产品时，应该将新老客户分开。”；根据主题句1，应该在不影响新客户体验的前提下满足老客户的需求，因此不是将新老客户分开对待。B选项“近似客户和真实的使用者有同样的价值”；C选项“销售人员有许多的客户联系，因此他们和客户有同样的动机。”；根据主题句2 ，销售人员和客户没有相同的动机，使用销售人员代替客户是有风险的，可以推断出近似客户和真实的使用者没有同样的价值。D选项“可用性测试的目的是让客户满意”。A、B、C三个选项都被排除了，D选项符合文意，故选D。