资料：What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.
There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.
Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.
In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.
Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.
Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.
Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.
The steering wheel in the Mercedes logo and the airplane tail of Alitalia are____.
本题考查细节理解。
【关键词】The steering wheel in the Mercedes logo; the airplane tall of Alitalia
【主题句】倒数第3自然段Company logos can be emotive and can inspire loyalty by influencing the subconscious.Some logos incorporate an idea of the product; the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.公司的标志可以是感性的，可以通过影响潜意识来激发忠诚度。一些标志包含了产品的概念；比如奔驰标志的方向盘和意大利航空公司的飞机尾部。
【解析】题目意为“奔驰标志的方向盘和意大利航空公司的飞机尾部是____？”选项A意为“是感性的并且能激发忠诚的商标的例子”，选项B意为“通过使用图像给人们提供产品概念的例子。”选项C意为“与当代设计相适应的标志的例子。”选项D意为“以上全不对。”根据主题句，应选A。
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