Everyoneknowsairlinepricingisb-名校题库网

Everyone knows airline pricing is based on supply and demand. Fares are mores expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan you d think that demand for Rome must be higher or supply lower

What’s puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.

Take Alitalia to Rome for instance for travel in August A round-trip economy flight directly to Rome leaving JFK at 10:05 p.m on Alitalia 611 on August 5 costs $1,655 when booked on April 30 Compare that to $903 for a round-trip economy ticket to Milan(stopping in Rome)leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m on August 5. So why is Alitalia willing to fly you to Rome for $752 less than it would otherwise plus give you an extra one-and-a-half-hour flight to Milan?

Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct(They also make it a little more inconvenient if you don’t pay up for a direct flight in order to encourage you to fly direct)

When process become so obviously illogical it may be time to why air tickets can’t be transferred or resold just like any other normal product If the airlines are entitled to exploit the free market shouldn’t customers be allowed to do the same thing?

Why may prices for direct flights be higher according to the passage?

A.Because all people prefer the shortest route to their destination
B.Because airlines take advantage of people’s preference for direct flights
C.Because connecting flights may cause inconvenience
D.Because airlines charge customers different prices for the same product

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答案： B

本题解析：

细节题。根据文段定位“……the market is segmented based on demand for direct flights Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct……”。B项符合，航空公司可以利用很对策略去增加自己的利润，当然可以抓住消费者心理那就是较短的时间到达目的地。答案A项太过于绝对化，故排除。答案C项的原因是说因为飞机联系比较不方便，文段说人们就是项今早到达目的地，所以航空公司是抓住了这个心理，故C项排除。D项仅仅是一方面，但并不是该题目的答案，排除。因此答案选B。