资料：KeepingtheZealofaStartupasY-名校题库网

资料：Keeping the Zeal of a Startup as You Scale

There are many reasons that founder-led companies are so good at disrupting industries and making life miserable for slow-moving incumbents. But perhaps the most powerful is that founders create great insurgencies. They ignore established industry rules and boundaries. They create better ways to solve old problems. They disdain anything that blurs their focus on the front line. From top to bottom, they are at war against the industry leaders on behalf of undeserved customers.

Our research on what we call the “founder’s mentality” shows that maintaining a strong insurgent mission is critical to long-term, sustainable growth. But to compete long term, insurgent companies also need to develop scale and scope, which very often dulls their insurgent’s zeal. In many ways, this is because their perspective on the future slowly changes. Insurgents see the days ahead—both long and short term—as ripe with opportunity. They embrace change and chaos. They invest in whatever it takes to innovate new solutions for customers. Incumbents, on the other hand, very often see the future as a threat. As leaders invested heavily in the status quo, innovation and disruption are not good for them. Turbulence erodes profitability; innovation marginalizes their current product offerings. The future is not better.

The companies that find a way to achieve scale without losing their insurgent mission---we call them “Scale Insurgents”--remain acutely alert to this difference in perspective. They actively fight back against the very natural tendency to retreat behind the castle walls to avoid future change and turbulence. Instead, they do what in some companies might seem like heresy---they commit to disrupting their own insurgency. They know that acquiring the benefits of scale requires ruthless focus on a well-defined core business and a commitment to building the systems and processes to support it. But they aren’t wedded to their business model—they are wedded to what will serve their customers best. Rather than erecting defenses against the future, they embrace the notion of limitless horizons—the idea that a company can intelligently extend the boundaries of its core ever outward.

In the author’s opinion,what is a “scale insurgents”?

A.startup company that maintains its original quality in the process of scaling up
B.An insurgent company that turned into an incumbent company
C.An insurgent company that managed to make steady profits
D.startup company that succeeded in scaling up

查看答案纠错

答案： A

本题解析：

本题考查的是细节理解。

【关键词】scale insurgents

【主题句】第三段The companies that find a way to achieve scale without losing their insurgent mission---we call them “Scale Insurgents”.（在扩大规模的路上，那些没有放弃反叛使命的公司，我们称之为“规模反叛”。）

【解析】第5题问“作者认为什么是scale insurgents？”。scale insurgents出现在第三段第一句话，作者解释其为“在扩大规模的路上，那些没有放弃反叛使命的企业，我们称之为‘规模反叛’”。A选项“扩大规模中保持初心的初创企业。”和主题句同义改写，应为正确答案。B选项“变成领导地位企业的反叛企业。”原文并没有说这些反叛企业会变成领导地位企业，故排除。C选项“设法获得稳定收入的反叛企业。”文中并未提及，故排除。D选项“成功扩大规模的初创企业”。第三段第一句话的确提到扩大规模，但并未说其成功，该选项属于过度推理，故排除。