资料：Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used,an in appropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off.
A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.
To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages.
Why do some companies lose credibility with the public?
本题考查的是细节理解。
【关键词】why; some companies lose credibility
【主题句】第2自然段By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.由于没有立即对这些问题作出回应或纠正事实，消费者感到困惑，该公司在媒体和公众面前失去了信誉。
【解析】本题的问题是“为什么一些公司在公众面前失去了信誉？”。选项A意为“因为这些公司对负面新闻文章回应很慢”；选项B意为“因为这些公司没有和媒体保持良好的关系”；选项C意为“因为市场十分艰苦，而且这些企业表现不佳”；选项D意为“没有提到”。根据主题句可知，因为公司应对负面新闻文章缓慢，故选A。
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