资料：Anything that affects the smooth flow of information is known as noise. This might be, for example, the language used,an in appropriate use of technology or the different levels of skill and knowledge of the sender and receiver. For example, every day in the press and on TV, consumers are bombarded with often confusing or contradictory information about the health benefits or risks associated with different foods. Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off.
A company has to overcome a considerable amount of direct noise caused by the earlier negative press articles. By not responding to these immediately or correcting with facts, consumers are confused and the company loses credibility with the press and the public.
To achieve its vision and encourage consumers to eat turkey all year round, BM Company needs to give people more information in a way they can easily understand. It has there closed to highlight key facts about the products as the foundation for many of its messages.
Why don;t many people hear the message that the companies want them to know?
本题考查的是细节理解。
【关键词】Why; many people don’t hear the message; that the companies want them to know
【主题句】第1自然段Consumers may not have enough understanding or information to judge between conflicting messages. It is therefore not surprising that many people do not hear these messages and switch off. 消费者可能没有足够的理解或信息来判断相互矛盾的信息。因此，许多人没有听到这些信息并关闭，这并不奇怪。
【解析】本题的问题是“为什么很多人没有听到公司想让他们知道的信息呢？”。选项A意为“因为他们可能没有足够的理解或信息”；选项B意为“因为这些信息在报纸上传播”；选项C意为“因为他们更关心与不同食物有关的健康风险”；选项D意为“没有提到”根据主题句可知，消费者可能没有足够的理解或信息来判断相互矛盾的信息，故选A。
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