资料：Somecompaniesaremorecreativ-名校题库网

资料：Some companies are more creative in their use of history than others. HSBC’s History Wall, a striking art installation at the bank’s London headquarters, is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.

Even this is dwarfed by Coca Cola, the American classics. In May, Coca Cola opened a new corporate museum in Atlanta, which is expected to pull in more than 1 million visitors annually, Attractions include the first Coke cans to go into space, a functioning botting line and a tasting lounge.

The benefits of knowing your corporate history can be very practical. Companies often use their history as inspiration for new products. Disney constantly mines its archives of old films. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle is an obvious example.

But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness, brewers and banks are fond of flaunting（炫耀） their deep roots. Jim Gilmore, co-author of “Authenticity”, argues that history is also vital in giving companies a genuine sense of personality. Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s, for example, where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth. Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.

Younger companies can use history, too. Before giving up their old jobs, the founders of Innocent, a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history. The firm now uses the story to illustrate its folksy image.

Which of the following statements is true about Jim Gilmore?

A.He is the sole author of “Authenticity”
B.He encourages firms to look for typical events from archives
C.He loves the cobalt-blue glassed of Ritz-Carlton hotel very much
D.He also believes that younger firms can use history as well

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答案： B

本题解析：

本题考查的是细节理解和同义转换。

【关键词】true;Jim Gilmore

【主题句】第4自然段 Jim Gilmore, co-author of “Authenticity”,argues that history is also vital in giving companies a genuine sense of personality.Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.吉姆?吉尔摩是《真实性》的合著者，他认为，历史对公司真正的个性感也至关重要。吉尔摩认为，公司应该在这些档案中寻找带来灵感的故事，而不是为了周年纪念。

【解析】本题的问题是“下列关于吉姆?吉尔摩的论述哪一项是正确的？”。根据主题句可知，A选项是错误的，C、D选项和吉姆?吉尔摩无关，故选B。