资料:Some companies are more creative in their use of history than others. HSBC’s History Wall, a striking art installation at the bank’s London headquarters, is made up of 3,743 images drawn from the bank’s archives and arranged in chronological order.
Even this is dwarfed by Coca Cola, the American classics. In May, Coca Cola opened a new corporate museum in Atlanta, which is expected to pull in more than 1 million visitors annually, Attractions include the first Coke cans to go into space, a functioning botting line and a tasting lounge.
The benefits of knowing your corporate history can be very practical. Companies often use their history as inspiration for new products. Disney constantly mines its archives of old films. Carmakers have overhauled old designs for the modern era: Volkswagen’s New Beetle is an obvious example.
But the bigger payoff tends to be less tangible — that of forging stronger bonds with customers and employees. Age can by itself confer a sense of trustworthiness, brewers and banks are fond of flaunting(炫耀) their deep roots. Jim Gilmore, co-author of “Authenticity”, argues that history is also vital in giving companies a genuine sense of personality. Ritz-Carlton’s use of cobalt-blue glasses in its hotel dining rooms can be traced back to Boston in the 1920s, for example, where window glass that had been imported from Europe and turned blue in the New England air was a symbol of wealth. Rather than commissioning dusty biographies to mark anniversaries, Mr. Gilmore believes that firms should search the archives for inspiring stories of this kind.
Younger companies can use history, too. Before giving up their old jobs, the founders of Innocent, a British drinks firm formed in 1998,sold an initial batch of smoothies from a market stall in London. They asked customers to put their empty bottles into one of two labeled bins to indicate whether they should focus on their new venture or stick to their day jobs. The rest, as they say, is history. The firm now uses the story to illustrate its folksy image.
What does the underlined word “dwarfed” in Paragraph 2 mean?
本题考查的是词义猜测
【关键词】underlined;dwarfed
【主题句】Even this is dwarfed by Coca Cola, the American classics.即使如此,依旧不敌美国经典可口可乐。
【解析】本题问的是“第二自然段划线单词的意思是?”选项A意为“相比之下创意较少”;选项B意为“体型上更小”;选项C意为“变得更宏伟”;选项D意为“没什么不同”。“dwarfed”原意为“矮小的”,根据主题句,结合题意,故选A。
下列关于公司的表述,正确的是()
以下各项列举了我国常见气象灾害与其发生地区的对应关系,其中正确的一项是()
根据电视收视率调査,看体育节目的观众中青年人比中老年人要多。
由此可推断出()
—种海洋蜗牛产生的毒素含有多种蛋白,把其中的一种给老鼠注射后,会使有两星期大或更小的老鼠陷入睡眠状态,而使大一点的老鼠躲藏起来。当老鼠受到突然的严重威胁时,非常小的那些老鼠的反应是呆住,而较大的那些老鼠会逃跑。
以上陈述的事实最有力地支持了以下哪项假说?()










疾病控制中心对某校髙中三个年级的学生进行抽样做视力状况调查,抽样的方法为分层抽样(按比例抽样),若高中一、二、三年级学生人数分别为626、703、780,样本容量为84,则应从离二年级抽样的学生人数为多少?()