资料：HowdidTencenttakeWeChatsofa-名校题库网

资料：How did Tencent take WeChat so far ahead of its rivals? The answer lies partly in the peculiarities of the local market. Unlike most Westerners, many Chinese possessed multiple mobile devices, and they quickly took to an app that offered then an easy way to integrate them all into a single digital identity. In America messaging apps had a potent competitor in the form of basic mobile-phone plans, which bundied in SMS messaging. But text messages were costly in China, so consumers eagerly adopted free messaging app. And e-mail never took off on the mainland the way it has around the world, mainly because the internet came late; that left an opening for messaging apps.

But the bigger explanation for Wechat's rise is Tencent's ability to innovate. Many Chinese grew up using QQ, a PC-based messaging platform offered by Tencent that still has over 800m registered users. QQ was a copy of ICQ, a pioneering Israeli Messaging service .But then Chinese imitator learned to think for itself. Spotting the coming rise of the internet.Tencent challenged several internal teams to design and develop a smartphone-only messaging app. The QQ insiders came up with something along the lines of their existing product for the the PC, but another team of outsiders（ from a just-acquired firm）came up with Weixin. When Tencent launched the new app,it made it easy for QQ'users to transfer their contacts over to the new app.

Another stroke of brilliance came two years ago when the service launched a “red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into send money, often in randomized amounts.

How did Tencent invent Weixin?

A.team of PC insiders invented weixin for Tencent
B.team of outsiders acquired by Tencent invented Weixin
C.Tencent asked the QQ insiders team to create a product
D.Tencent copied a pioneering Israeli messaging service

查看答案纠错

答案： B

本题解析：

本题考查的是细节理解。

【关键词】Tencent ; invent Weixin

【主题句】第二段… but another team of outsiders （from a just-acquired firm） came up with Weixin. 但是另一组局外人（来自一家刚被兼并的公司）推出了微信。

【解析】题干意为“腾讯如何发明了微信？”。根据第二段的主题句but another team of outsiders （from a just-acquired firm） came up with Weixin. 微信的发明来自于一家刚被兼并公司的局外人。所以答案为B，和主题句内容一样。此题考查定位，只要找到位置，答案显而易见。A选项“来自个人电脑团队的内部人为腾讯发明了微信”在文中未曾提及。C选项“腾讯让QQ团队创建了该产品”，但是原文说The QQ insiders came up with something along the lines of their existing product for the the PC（QQ团队根据现有产品线想出了某种个人电脑产品），和选项不符。D选项“腾讯复制了一款以色列开创的聊天服务”，但文章说QQ was a copy of ICQ, a pioneering Israeli Messaging service. QQ才是以色列的一款产品，而非微信。选项A意为“个人电脑团队的内部人为腾讯发明了微信”；选项B意为“腾讯刚收购的外来团队发明了微信”；选项C意为“腾讯让QQ内部团队创建了该产品”；选项D意为“腾讯复制了一款以色列开创的聊天服务”，只有选项B符合题意。