资料：Accordingtoourresearch,Best-名校题库网

资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.

While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.

Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

Which of the following statement is not true？

A.Chinese market needs more regulations
B.Western retailers cannot succeed in Chinese market
C.In China owing a car does not necessarily mean efficient travel
D.To start a successful business, a better understanding of consumer preference is important

查看答案纠错

答案： B

本题解析：

本题考查的是细节理解。

【关键词】following statement; not true

【主题句】第2自然段 Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.中国猖獗的盗版行为也意味着，当地的电脑商店愿意在产品中安装盗版软件，这使其对消费者更有吸引力。

第3自然段 China may have one of the highest car adoption rates in the world, but its Perennial

traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. 中国可能是世界上汽车使用率最高的国家之一，但其常年的交通拥堵和停车位不足意味着消费者往往更喜欢在离家较近的地方购物。

【解析】题干意为“以下哪一句话是错误的？”。选项A意为“中国市场需要更多的监管”，根据主题句可知，中国盗版猖獗，因而需要监管，选项A正确；选项B意为“西方零售商无法在中国市场成功”，文章只介绍了百思买的失败案例，不能推及全部零售商；选项C意为“在中国，有汽车也不一定意味着高效的旅行”，由于中国交通拥堵和停车位不足，所以根据推断选项C正确；选项D意为“要成功开展业务，更好地了解消费者的偏好很重要”，与题意相符。故选B。